عنوان انگلیسی پایان نامه:

Assessment of Organizational buyer’s Attitude Case of Petrochemical and Steels Industries

عنوان فارسی پایان نامه: بررسی نگرش خریداران سازمانی مطالعه موردی صنایع پتروشیمی و فولاد آلیاژی

سال انتشار: 2016 تومان

رشته: مدیریت کسب و کار

مقطع: کارشناسی ارشد

تعداد صفحات: 53 صفحه

نوع فایل: pdf

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چکیده پایان نامه

Consumers are one of the most important elements in business. Companies should have an understanding of the needs, behaviors and attitude of consumers. Attitude is compounded of some elements. The present study focuses on assessment of organizational buyer’s behavior. This research attempted to investigate marketing theories in petrochemical and steels industrials as organizational buyers of compact fluorescent lamps (CFL). To find answer of two research questions as below Two research question were proposed 1- Dose the market have necessary potential for CLF products? 2- Dose brand impact consumer to purchase a specific CFL product? The research is descriptive and used qualitative and combination of deductive and inductive approach. The research strategy is case study that uses three companies from petrochemical and steels industries. The data was collected through interviews. The data show several variables influencing buyer’s attitude. Finding shows there are specific preference for interviewed customer organizations. Which are price and quality. In could be seen that brand, environmental preference and advertisements have effect on buying attitude. Finding shows the price and quality are the most nominated factor for buyer’s attitude and producers should work on them more if they want to increase their customer’s satisfactions.

مدل پایان نامه

مدل نگرش مصرف کنندگان

http://modir3-3.ir/thesis-enghlish/thesis-model/%D9%85%D8%AF%D9%84%20%D9%86%DA%AF%D8%B1%D8%B4%20%D9%85%D8%B4%D8%AA%D8%B1%DB%8C%D8%A7%D9%86.PNG

منبع: (G.muruganantham, 2013)

 

 

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