مقاله انگلیسی مدیریت استراتریک فرآیند توسعه محصول جدید

ترجمه عنوان مقاله: مدیریت استراتریک فرآیند توسعه محصول جدید

عنوان انگلیسی مقاله:

Strategic management of the new product development process

رشته: مدیریت صنعتی

سال انتشار: ۲۰۱۶

تعداد صفحات مقاله انگلیسی: ۱۴ صفحه

منبع: International Paper

نوع فایل: pdf

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Abstract

 A successful organisation recognises that when an effective strategy is properly implemented, it will result in a sustainable competitive advantage. But when you examine the formulation of an organisational strategy, you quickly realise that strategy is really about choice. In this context project risk management based on analytical hierarchy process (AHP) approach is a systematic process of identifying, analysing and responding to risks manage. This paper presents the AHP as a potential decision making method in the project risk management field. The final aim of our work is to define a model for evaluating the performance of product development in order to measure their achievement and activate pathways for improvement.

Keywords: project risk management; decision support system; analytical hierarchy process; AHP; competitive advantage.

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INTRODUCTION

The issue of D. C. McClelland´s article resulted in the realization of a large number of studies, created from a Moreover a lot of competency models were also developed. However, between the authors still remains a lack consensus in what is managerial competence and what creates managerial competence. [1]
Until now among the experts in the field of management competencies there is not congruence in the understanding of this concept. The problem is thediscrepancy in the expression of what the competence creates and what not.Very often the concept of managerial competence links with the profession or with work activity. In particular, the meaning of the word used to refer powers to take decisions because of the power entails responsibility for the consequences of decisions taken.

A brief overview of the definition of managerial

competencies Perhaps CH. Woodruff defined this problem the best, when in his article: What is meant by a competency he claims that managerial competence is used as an umbrella under which everything fits, what may directly or indirectly relate to job performance. He defines it as “a set of employee behaviors that must be used for the position that the tasks arising from this position competently mastered.” According to him, the competent manager must fulfill three basic conditions at the same time to fulfill their tasks. These are to:
۱. possess the knowledge, skills and abilities, which are needed to this behavior,
۲. be motivated to this behavior and be willing to spend the necessary energy,
۳. have the possibility use this behavior in business environments. [1]

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