عنوان انگلیسی پایان نامه: 

Increasing Brand Awareness as a Micro enterprise via Social Media: A Case Study of MixWell AB

عنوان فارسی پایان نامه:  افزایش آگاهی نام تجاری یک شرکت کوچک از طریق رسانه های اجتماعی مطالعه موردی شرکت Mixwell

سال انتشار: 2016 تومان

رشته: بازاریابی

مقطع: کارشناسی ارشد

تعداد صفحات: 43 صفحه

نوع فایل: pdf

دانلود پایان نامه انگلیسی

چکیده پایان نامه

The aim of this study is to investigate the important aspects of increasing the awareness of a micro-enterprise’s brand through social media, which social media platforms they should focus on and what functions are mostly demanded. 1. How can a micro-enterprise, with niche products, increase its brand awareness with the help of social media? 2. Which social media platforms tend to be the most effective in marketing for a micro-enterprise in order for them to increase their brand awareness?
In order to achieve the aim of this thesis, various former studies were reviewed. The primary data was collected through an email interview with the CEO of MixWell AB and a questionnaire, which was distributed via social media platforms. The collected data was later analyzed and discussed in order for the authors to draw conclusions from the gathered material. The research findings showed that choosing social media platforms and maintaining social media presence is not an easy task but if a company succeeds in managing it, it can be a very effective marketing tool. The study revealed that Facebook is the most frequently used social media platform among the respondents followed by Instagram. Since Facebook and Instagram differ in their functions, both were seen as suitable choices of social media platforms for a micro enterprise, especially considering the functions preferred discovered through the conducted questionnaire in this thesis. The customers expect to see regular posts and updates, which should have clear a purpose and message from the company to the customers. Moreover, the functions people seem to value are the possibility of leaving feedback through social media followed by the distribution of pictures and demonstrations of products.
Keywords: Brand awareness, brand loyalty, social media, social network sites.

مدل پایان نامه

مدل ارزش ویژه برند

http://modir3-3.ir/thesis-enghlish/thesis-model/%D9%85%D8%AF%D9%84%20%D8%A7%D8%B1%D8%B2%D8%B4%20%D9%88%DB%8C%DA%98%D9%87%20%D8%A8%D8%B1%D9%86%D8%AF.PNG

منبع:(Aaker,1991, p. 17)

 

 

مطالب مرتبط