عنوان انگلیسی پایان نامه:

A Methodology for the Extraction of Design Principles for Unfamiliar Markets

عنوان فارسی پایان نامه: روشی برای استخراج اصول طراحی برای بازارهای نا آشنا

سال انتشار: 2013 تومان

 رشته: بازاریابی

مقطع: کارشناسی ارشد

تعداد صفحات: 57 صفحه

نوع فایل: pdf

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چکیده پایان نامه

Successful product design focuses on design principles that are relevant to a target market. Consequently, the better these principles are understood and used, the higher the likelihood that resulting products will be well-received in that market. This thesis presents a method for extracting market-specific design principles for any market. The method employs user/designer-described characteristics of products within a market to extract the design principles specific to that market. The method generalizes the product characteristics, seeks to discover design decisions that could have resulted in those characteristics, and then extracts the underlying design principles. To demonstrate the ability of the method to extract such principles, the method is applied to two disparate markets; (i) best-selling products in the US, and (ii) products created for the developing world. The two sets of resulting principles are compared and shown to be market-specific. The author conclude that the method indeed results in market-specific principles that can be used to guide design activities.

مدل پایان نامه

مدل مسیر طراحی محصول

http://modir3-3.ir/thesis-enghlish/thesis-model/%D8%B7%D8%B1%D8%A7%D8%AD%DB%8C%20%D9%85%D8%AD%D8%B5%D9%88%D9%84.PNG

منبع: (Robert D. Campbell, 2013)