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جهت دریافت پروژه کامل و فارسی مدیریت استراتژیک شرکت فورد بر رو تصویر زیر کلیک نمایید
The Model ‘T’ Ford
Henry Ford set out to build a car which everyone could afford to buy.
It was slow, ugly and difficult to drive, and was nick named the ‘Tin Lizzie’ by the American people.
The attraction of the Model T Ford was that its price never increased.
Costing $1200 in 1909, the price in 1928 was only $295.
By 1929 Ford was producing more than one car per minute
Ford was able to sell cars cheaply because they were mass-produced and every part was Standardised (only one colour and one engine size were available).
By producing large numbers of cars on an Assembly Line Ford needed fewer skilled workers, and that cut the cost of paying wages.
Ford invented the idea of using an Assembly Line to speed up production.
Key Quote – Henry Ford
‘A customer can have any colour he likes for his car so long as it’s black’