عنوان انگلیسی مقاله:

The organization as an interdisciplinary learning zone: Using a strategic game to integrate learning about supply chain management and advertising

ترجمه عنوان مقاله: سازمان به عنوان یک حوزه یادگیری میان رشته ای با استفاده از یک بازی استراتژیک برای ادغام یادگیری در مورد مدیریت زنجیره تامین و تبلیغات

رشته: مدیریت استراتژیک، مدیریت بازاریابی

سال انتشار: 2012

تعداد صفحات مقاله انگلیسی: 12 صفحه

منبع: Emerald

نوع فایل: pdf

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چکیده مقاله

Abstract The organization as an interdisciplinary learning zone: Using a strategic game to integrate learning about supply chain management and advertising

Purpose: The research study seeks to explore the relationship among strategic gaming, the learning organization model and approach, and transfer of learning as key success strategies for improved individual and organizational performance and sustainable competitive advantage. This research aims to identify and elaborate on the strategic integration of interdisciplinary organizational areas leading to the development of a learning organization.

Design/methodology/approach: The research uses a cross-sectoral case study approach to learning by focusing on the newly designed Advertising-SCM (Ad-SCM) simulation consisting of a strategic organizational game where experiential learning in organizational practice was emphasized and, subsequently, student learning outcome assessment results were analyzed.

Findings: The Ad-SCM simulation game project strengthened the interdisciplinary business education for the learners by preparing them to connect to the corporate world effectively through the use of strategic gaming that modeled learning organization practice and transfer of knowledge, skills, attitudes and job relevant qualities to excel in the workplace. Interdisciplinary strategic games are valuable tools for learning and knowledge management within and across organizations, and need to be further investigated.

Research limitations/implications: The research is useful for educators to try interdisciplinary, innovative projects to reinforce learning across all organizational disciplines in an inter-organizational setting, and improve organizational performance for a sustainable competitive advantage. The research is of great value to industry professionals as it motivates critical thinking through the use of the “learning organization” as an interdisciplinary learning zone and investigates the key issues in cross-sectoral business management areas.

Keywords: Strategic game, Learning organizations, Management games, Simulation, Ad-SCM Experiential Lab Organization Game, Supply chain management, Advertising

Paper type: Case study

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