عنوان انگلیسی مقاله:

Employee relationship management Realizing competitive advantage through information technology ؟

ترجمه عنوان مقاله: تحقق بخشی مزیت رقابتی مدیریت روابط کارکنان با استفاده از فن آوری اطلاعات

رشته: مدیریت منابع انسانی

سال انتشار: 2012

تعداد صفحات مقاله انگلیسی: 12 صفحه

منبع: ساینس دایرکت و الزویر

نوع فایل: pdf

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چکیده مقاله

Employee relationship management (ERM) constitutes an emerging trend of managing human resources by building and maintaining individualized and mutually valuable relationships with employees based on information technology. However, given the early and still emerging state, there is little knowledge and agreement regarding ERM. Hence, the current paper attempts to clarify the concept and derive research implications. The formation and the strategic, processual and technological components of ERM are derived and discussed based on the Customer Relationship Management (CRM) concept that preceded it. As a result, a first general outline of an interesting and ambitious concept is presented. Based on the outline, major implications for further conceptual elaboration, theoretical foundation and empirical evaluation of ERM are derived to propose directions for future research.
Keywords: Employee relationship management, Talent relationship management, Candidate relationship management, Internal relationship marketing, Electronic human resource management