عنوان انگلیسی مقاله:

The Influence of Marketing Communication on Financial Situation of the Company: A Case from Automobile Industry

ترجمه عنوان مقاله: تاثیر ارتباطات بازاریابی بر وضعیت مالی شرکت: موردی از صنعت خودرو

رشته: مدیریت بازاریابی

سال انتشار: 2017

تعداد صفحات مقاله انگلیسی: 6 صفحه

منبع: ISI

نوع فایل: pdf

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چکیده مقاله

ABSTRACT  article Marketing Communication

Marketing communication is a way how to provide selected information to customers, ideally with the fastest and in the most efficient form. Well set marketing communication of the company can presume the increment in the number of its customers which is often the significant factor of increase in sales.However, costs are linked with transforming marketing idea (using selected marketing communication channel and tool) into the final form which address customers.The goal of this paper is to use knowledge from the marketing communication of automobile company Tesla Motors, Inc.in order to gain information about efficient communication channels and tools which are currently used.We observetherelation of marketing strategycompared to financial situation, respectively financial characteristics. of selected communication channels and tools. Using real case of Tesla Motorsauthors suggest recommendations of efficient marketing communication in current environment as: a) effective from financialperspective b) beneficial in terms of building relationships with customer.

Keywords: marketing; marketing communication, finance, income statement, transport, Tesla.

مقدمه مقاله

IntroductionIn  article Marketing Communication

this research, we examine and analyze some financial indicatorsto evaluate the major effects of marketing communication on financial situation of selected companies. The effects that we consider are based on existing theories of the role of financial indicators.The goal of this article is point out connection between marketing tools of selected company and their financial indicators. This can show aimportance of marketing communication in current global market. Problem of these days is way how companies use marketing tools in order to make more profit, draw attention of customers and attract them, maintain and increase their market share and other company ́s selected intention to be able to compete.We assume that if marketing communication of company is correctly transposed than is noticeable the growth of its financial indicators. Other argument is that marketing communication is one of many elementwhich influence on financial growth of company.The paper is divided into 5 sections.

In section 2 theoretical approaches of marketing communication are discussed. Section 3 presents the methodology for evaluating the direct financial efficiency of marketing communication. Section 4 investigate the financial situation and marketing communication in Tesla Motors company. Finally, section 5 concludes the paper.Methodology. Our main focus is to investigate the effect of marketing onthe financial situation, growth and wealth of the company. Following the arguments stated above, important for us in front of financial indicators arefollowing indicators:profits, revenues, ratios and stock-price. For measuring profits, we took into account gross profits of the company. We also investigated revenues and quarterly revenue growth as well as 52-week change in stock price and total assets of the company.

ترجمه مقاله بازاریابی مالی: تاثیر ارتباطات بازاریابی بر وضعیت مالی شرکت

 

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