عنوان انگلیسی مقاله:

The importance of e-mail marketing in e-commerce

ترجمه عنوان مقاله: اهمیت بازاریابی ایمیلی در تجارت الکترونیک

رشته: مدییرت بازاریابی و تجارت الکترونیک

سال انتشار: 2017

تعداد صفحات مقاله انگلیسی: 6 صفحه

منبع: ساینس دایرکت و الزویر

نوع فایل: pdf

http://modir123.com/photo%20site/D-modir123.com%20_2_.png دانلود رایگان مقاله

چکیده مقاله

AbsractThe importance of e-mail marketing in e-commerce

Online marketing is an integral part of e-commerce nowadays and includes many different ways of company’s presentation, such as e-mail marketing, content marketing, social media, affiliate marketing and so on. The aim of the article is to highlight the importance of e-mail marketing due to the fact, it is considered as one of the most effective communication tools.

The part of the article are also fundamental metrics used in e-mail marketing such as delivery rate, open rate and click through rate. In the end of the article are recommendations and suggestions for creating of successful e-mail. The eyetracking technology was also used to analyze the gaze of Internet users at mailbox.

Keywords: E-mail marketing, e-commerce, newsletter, eyetracking

مقدمه مقاله

Conclusion The importance of e-mail marketing in e-commerce

E-mail marketing has been long regarded as untrustworthy and  unsolicited form of marketing communications. At present, its status has changed and is considered as one of the most effective marketing activities involved in building the brand, improve relationships with customers, getting new contacts and sales promotion company. Internet is important for business environment for the implementation of marketing activities, which can reach a much larger number of users than the classical marketing, given that their number is still growing.

For the successful implementation of e-mail marketing, company have to establish an explicit objective at the beginning of the campaign and choose the appropriate metrics. The next necessary task is to choose the concept of e-mail that includes appropriately selected subject and relevant content of newsletter with logic CTA elements to achieve the stated conversion. Optimization of the content of the advertising e-mails based on the results of testing by the eyetracking camera can help improve clarity, readability and thus contribute to the positive perception of the e-mails  content. The results of testing represent a basis to improve frequently used metrics designed to evaluate email campaigns on the Internet.

دریافت ترجمه مقاله