عنوان انگلیسی مقاله:

Measuring perceived security in B2C electronic commerce website usage: A respecification and validation

ترجمه عنوان مقاله: ارزیابی امنیت درک شده در استفاده از وب ‌سایت تجارت الکترونیک B2C: ارزیابی و اعتبار سنجی

رشته: تجارت الکترونیک

سال انتشار: 2014

تعداد صفحات مقاله انگلیسی: 11 صفحه

منبع: ساینس دایرکت و الزویر

نوع فایل: pdf

دانلود رایگان مقاله

چکیده مقاله

Absract  Measuring perceived security in B2C electronic commerce website usage

Buyer concern about website security is a critical issue when it comes to maximizing the potential for electronic commerce transactions. Because perceptions of inadequacy can be a major obstacle to online shopping, many re-searchershave studied both the antecedents and outcomes of websitesecurity. Yet, the measures ofsecurity used in these studies are problematic. Although information systems researchers and business practitioners have conceptualized security as a multidimensional concept, published empirical studies have measured perceived security as a unidimensional construct. Exclusion of the underlying dimensions likely prevents researchers from fully assessing the impact of important dimensions of customers’ perceptions of security.

Here, we contrib-ute to the methodological enhancement of this research stream by: (1) theoretically examining the nature and dimensionality of perceived security, and (2) developing and validating a multidimensional measure of this con-struct. The results from this study provide empirical justi fication for the conceptualization of perceived security as a formative second-order construct of perceived confidentiality, perceived availability, and perceived non-repudiation.

Keywords: Perceived security, Electronic commerce, online shopping, Technology acceptance model (TAM), Second-order construct, Formative construct

مقدمه مقاله

Introduction Measuring perceived security in B2C electronic commerce website usage

Internet technology and the variety of the resulting applications have revolutionized the way customers do business and interact with sellers of commercial products and services. In the retail industry, websites for business-to-consumer electronic commerce (B2C e-commerce) provide more accessible, easier, faster, and cheaper methods for individual consumers to conduct their retail transactions. As a result, online shopping has continued to gain popularity as a trans-action medium.

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