عنوان انگلیسی مقاله:

Environmental values and customer-perceived value in industrial supplier  relationships

ترجمه عنوان مقاله: ارزش های زیست محیطی و ارزش های درک شده مشتری در ارتباط با تامین کنندگان صنعتی

رشته: بازاریابی

سال انتشار: 2017

تعداد صفحات مقاله انگلیسی: 10 صفحه

منبع: الزویر و ساینس دایرکت

نوع فایل: pdf

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چکیده مقاله

This study addresses a gap in the research on supply channel management by integrating environmental values and value creation in the context of buyer-supplier relationships. This study has two objectives: (i) to explore the environmental values structure of industrial customers, and (ii) to test the effect of environmental values on overall value perceptions. The effect of customer’s environmental values on the supplier’s environmental image and customer-perceived value is tested with structural equation modeling using the PLS method. The empirical analysis is based on a global sample of industrial companies that have a high impact on the environment (n = 121). Key findings of this study are that (i) customer environmental values consist of three domains: corporate stance, operational awareness and environmental competence, (ii) environmental values of the customer have an effect on supplier assessment in a competitive market, and (iii) industrial suppliers should contribute to customers’ overall value expectations by building an image that is based on environmental competitiveness.

Keywords: Environmental values, Customer-perceived value, Industrial relationships, Environmental supplier, Survey

مقدمه مقاله

Concern for the natural environment and sustainbil ity are topics that every company has to address in the current business and societal contex ts. At the same time, business  organizations mainly aim at satisfying market and stakeholder needs (Heikkurinen and  Bonnedahl, 2013) whereas responsibilities toward so ciety and the natural environment may  still be considered secondary (Smith, 2009). Despit e the prevailing priority of economic goals  over other values in business, the literature sugge sts that addressing concerns about the  environment may help companies achieve environmenta l and economic value. Business and  environmental goals may be integrated so that both performance objectives are reached  simultaneously, benefiting also the wider supply ch ain (Park et al., 2010). Researchers have  suggested that environmentally oriented improvement s enhance economic, operational and organizational performance (Green et al., 2012).

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