عنوان انگلیسی مقاله:

Exploring the link between human resource practices and turnover in multi-brand companies: The role of brand units’ images

ترجمه عنوان مقاله: نقش نام های تجاری: بررسی رابطه بین شیوه های منابع انسانی و ترک کار کارمندان در شرکت های دارای چند شعبه (برند)

رشته: مدیریت منابع انسانی و رفتار سازمانی

سال انتشار: 2014

تعداد صفحات مقاله انگلیسی: 13 صفحه

منبع: ISI

نوع فایل: pdf

http://modir123.com/photo%20site/D-modir123.com%20_2_.png دانلود رایگان مقاله

Abstract

Using exploratory qualitative research undertaken in a multi-brand fashion company, this article investigates the role that brand units’ images play in the link between human resources management (HRM) practices and employee internal and external turnover. Our results suggest that the existence of imbalanced and differently attractive brand units’ images might weaken or remove the effectiveness of corporate HRM practices in keeping internal and external turnover rates low. This because employees may be interested in transferring to the most appealing brand(s) or, if not possible to do so, leaving the company. This article contributes to the debate regarding the use of HRM practices in multi-brand companies, especially in industries where both the brand and the product have a highly-symbolic content. Based on our conclusions, we recommend that brand units with less prestigious images compensate for their lower attractiveness with specific brand unit HRM practices to attract and retain their employees. Theoretical and policy implications of the findings are discussed.

Keywords: Multi-brand companies, HRM practices, Image, Corporate and brand unit levels, Turnover

 

http://modir3-3.ir/images/%D8%B3%D9%81%D8%A7%D8%B1%D8%B4%20%D8%AA%D8%B1%D8%AC%D9%85%D9%87%20%D9%BE%D8%A7%DB%8C%D8%A7%D9%86%20%D9%86%D8%A7%D9%85%D9%87.png