عنوان انگلیسی مقاله: 

The strategic management of market information to SMEs during economic crisis

ترجمه عنوان مقاله: مدیریت استراتژیک اطلاعات بازار برای شرکت های کوچک در زمان بحران اقتصادی

رشته: مدیریت استراتژیک و بازاریابی و اقتصاد و مدیریت صنعتی

سال انتشار: 2013

تعداد صفحات مقاله انگلیسی: 9 صفحه

منبع: ISI

نوع فایل: pdf

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چکیده مقاله

Abstract The strategic management of market information to SMEs during economic crisis

In periods of prolonged economic crisis the companies and especially the SMEs ones are affected negatively. They show signs such as the decrease of sells, the shrink of profits, the indulgence of financing, the difficulty of covering the obligations towards the suppliers. On the contrary, lots of studies show that there are still some sectors that have been affected a lot from the financial crisis, there are companies which show a remarkable yield and it seems that they get a benefit from the crisis and make use of chances. The difference of the companies’ attribution still observed in the same geographical region even though to the same local market. A very important role in connection with the diversification of the companies’ attribution seems to play a major role the different face of the information handling.

Into this specific paper we will be concentrated to this factor that means the handling of the information as a strategic mean to the face and the handling of crisis of the SMEs. There is going to be examined how SME`s that suffer from the financial crisis make a productivity as an advantage of survive the strategic management of information. The analysis will be concentrated to Greek business market and specifically to the SMEs of Greece.There is going to be used empirical data that have been gathered through interviews into Greek SMEs of different sectors and size.

Keywords: SMEs, Crisis, business opportunity, information, strategic management

 

مقدمه

At present Greece is in the middle of a deep financial and developing crisis that has been expanded to all areas of the country and affects all the parts of business and economic activity. The crisis is absolutely connected with the global economic crisis that started form the United States of America in 2008. The intensity of the crisis led many economists to consider it the most severe recession since the Great Depression of the 1930s [1-2] The recent clues show that deficit of Greece is 10, 8% of GNP and the public debt 367, 3% billion.

The recession about 2011 had to do with the decrease of investments about 20% and the unemployment the first semester of 2012 has been about 22,6% [3-4]. The recent studies [5-7] show that all the sectors of the business activity have been affected by all the effects of economic crisis.

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