عنوان انگلیسی مقاله:

Factors Influencing Attitudes and Intention to Purchase Counterfeit Luxury Brands among Indonesian Consumers

ترجمه عنوان مقاله: عوامل موثر بر نگرش و تمایل به خرید نام های تجاری لوکس تقلبی در میان مصرف کنندگان کشور اندونزی

رشته: بازاریابی

سال انتشار: 2013

تعداد صفحات مقاله انگلیسی: 9 صفحه

منبع: Published by Canadian Center of Science and Education

نوع فایل: pdf

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چکیده مقاله

Abstract Factors Influencing Attitudes and Intention to Purchase Counterfeit Luxury Brands

The aim of the present research study is to examine the influence of antecedents of attitudes towards counterfeiting products of Indonesian consumers and its relationship to purchase intention of counterfeit products. The research mainly discussed the effect of social factors and personality factors towards consumer attitudes to buy counterfeit product, in this context is handbags. Approximately 250 respondents aged from 16-40 participated to give response for the survey gathered from questionnaire distribution.

The analysis using path coefficient analysis show that social and personality factors has mostly significant impact towards attitudes. The study concluded that the more positive attitude of consumers towards counterfeit products will further strengthen the purchasing intentions while the higher the status of a consumers’ consumption will not affect any change to both their attitude and willingness to purchase counterfeit products.

Keywords: social factors, personality factors, attitudes towards counterfeiting products, purchase intention, status consumption

مقدمه مقاله

Introduction Factors Influencing Attitudes and Intention to Purchase Counterfeit Luxury Brands

Counterfeiting, the production and sale of fake products that seem identical to the original product, has been mushrooming across the globe and recently growth in dangerous level (Penz & Stottinger, 2005). Furthermore, Indonesia is among several offenders mentioned in a US report targeting the world’s worst piracy offenders who will soon see their illegal market overtaken by the Internet, which is increasingly the sales medium instead of shopping mall stalls and street carts (Jakarta Globe, acces sed on October 15, 2012). According to U.S. Customs and Border Protection Office of International Trade (2007), 70 percent of counterfeited goods belong to fashion goods, such as handbags, watches, jewelry, shoes, clothes, hats, sunglasses, and perfume.

ترجمه مقاله عوامل موثر بر نگرش و علاقه به خرید مارک های تجاری لوکس تقلبی