عنوان انگلیسی مقاله:

Embracing the variety of sustainable business models: social entrepreneurship, corporate intrapreneurship, creativity, innovation, and other approaches to sustainability challenges

ترجمه عنوان مقاله: کارآفرینی اجتماعی و سازمانی شرکت ها، خلاقیت، نوآوری و دیگر روش ها برای پایداری چالش ها: استقبال از انواع مدل های تجارت پایدار

رشته: بازاریابی

سال انتشار: 2016

تعداد صفحات مقاله انگلیسی: 4 صفحه

منبع: الزویر و ساینس دایرکت

نوع فایل: pdf

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چکیده مقاله

Sustainable business models are in the first place oriented to resolving social and environmental issues. In this vein, profit generation is not their predominant concern. In other words, sustainable business models function in contrast to what Magretta (2002: 87) argued is one of the “fundamental questions every manager must ask: How do we make money in this business?” In order to better understand this contrast, we first would like to refer to the mainstream management knowledge on business modeling. Academics have started to study business models more scrupulously in the last 15 years. Several definitions of business models have been proposed in the literature. Amit and Zott (2012: 42) defined the business model as “a system of interconnected and interdependent activities that determine the way the company does business with its customers, partners, and vendors.”

Keywords: E-commerce, Resources and capabilities, RBV, Marketing efficiencies, Export performance, Business-to-business exporting, Export ventures

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