عنوان انگلیسی مقاله:

Factors influencing adoption of mobile banking by Jordanian bank customers: Extending UTAUT2 with trust

ترجمه عنوان مقاله: عوامل موثر بر پذیرش بانکداری تلفن همراه توسط مشتریان بانک اردن: توسعه UTAUT2 با اعتماد

رشته: فناوری اطاعات، تجارت الکترونیک، بانکداری

سال انتشار: 2017

تعداد صفحات مقاله انگلیسی: 6 صفحه

منبع: الزویر و ساینس دایرکت

نوع فایل: pdf

دانلود اصل مقاله

چکیده مقاله

Abstract Factors influencing adoption of mobile banking by Jordanian bank customers: Extending UTAUT2 with trust

Banks seem to be one of the most business that are really interested in such systems to provide their customers better services as well as to enhance their effectiveness and efficiency. However, the successful implementation of Mobile banking largely depends on the extent of how much customers are fully motivated to adopt it. In fact, over the Jordanian context, the adoption rate of mobile banking is very low and quite few studies that have examined the related issues of mobile banking. Thus, the purpose of this study is to investigate the factors influencing behavioural intention and adoption of Mobile banking by customers of Jordanian banks.

The proposed model has assimilated factors from the extended Unified Theory of Acceptance and Use of Technology (UTAUT2) along with trust. Data was collected by conducting a field survey questionnaire completed by 343 participants. The results mainly showed that behavioural intention is significantly and positively influenced by performance expectancy, effort expectancy, hedonic motivation, price value and trust. This study also looking forward to providing the Jordanian banks with applicable guidelines for effectively implementing and designing Mobile banking. Furthermore, research limitations and future directions will be discussed further in the last section.

Keywords: Mobile banking, Adoption, Jordan, Customers, UTAUT2

مقدمه مقاله

IntroductionAs one of the most innovative and novel technologies, Mobilebanking represents a good example of a mobile technologybreakthrough in the banking sector, enabling customers to inde-pendently produce financial transactions (i.e. balance enquiries,fund transfers, payment of bills) through mobile devices, smart-phones, or Personal Digital Assistants (PDA) at the time and placethat customers choose (Alalwan, Dwivedi, Rana, & Williams, 2016,Alalwan, Dwivedi, Rana, & Simintiras, 2016; Cruz, Neto, Munoz-Gallego, & Laukkanen, 2010; Laukkanen, 2007a,b; Laukkanen andCruz, 2009; Lee, Harindranath, Oh, & Kim, 2015; Lin, 2011, 2013;Luarn and Lin, 2005; Püschel, Mazzon, & Hernandez, 2010).

مدل مقاله

مدل عوامل موثر بر پذیرش بانکداری تلفن همراه توسط مشتریان بانک

(Adapted from Gefen et al., 2003; Venkatesh et al., 2012).

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