عنوان انگلیسی مقاله:

Conviviality behavior in entrepreneurial communities and business networks

ترجمه عنوان مقاله: رفتار دوستانه در جوامع کارآفرین و شبکه های کسب و کار

رشته: کارآفرینی

سال انتشار: 2016

تعداد صفحات مقاله انگلیسی: 7 صفحه

منبع: الزویر و ساینس دایرکت

نوع فایل: pdf

دانلود دانلود اصل مقاله

چکیده مقاله

Abstract Conviviality behavior in entrepreneurial communities and business networks

This article takes a step toward building of conviviality behavior in entrepreneurial communities and business networks. The actual experience of entrepreneurs suggests the importance of convivial events in entrepreneurial communities, especially to foster social and business networks in industrial markets. Yet little research effort has been devoted to elucidating the factors at play in achieving such effects.

With the aim of contributing to closing this gap in the business literature, this study adopts a multidisciplinary approach to investigating and elaborating on the concept of conviviality as this behavior influences business networks. Two cases of entrepreneurial communities in the Italian fashion industry are examined with the aim of gaining insight on the role played by conviviality in the development of the producers ability to conduct business in their respective industrial markets. The main results of the paper include three research propositions for a research agenda regarding the role of conviviality in entrepreneurial communities.

Keywords: Conviviality, Communities, Business marketing, Entrepreneurship, Networks, Fashion industry

Introduction Conviviality behavior in entrepreneurial communities and business networks

“Conviviality” is the propensity for sharing and a phenomenon that is created, sought after, or in any case emerges from the community and contributes to strengthening the bonds within a group, without compromising individual freedom, but that gives rise to new possibili-ties deriving from the perceived closeness and greater sense of commu-nity (Caire, Alcalde, & Sombattheera, 2011; Germov, William, & Freij, 2010). Thepresent study offers a nascenttheory of convivialitybehavior in entrepreneurial communities and its implications for business marketing.

مقاله ترجمه شده رفتار دوستانه در جوامع کارآفرین و شبکه های کسب و کار

 

مطالب مرتبط