c عنوان انگلیسی مقاله:

A Literature Review of Representation Models of E-Business Models from the Perspective of Value Creation

ترجمه عنوان مقاله: بررسی گزارشات مربوط به مدل های کسب و کار الکترونیکی ارائه شده از دیدگاه ایجاد ارزش

رشته: تجارت الکترونیک

سال انتشار: 2016

تعداد صفحات مقاله انگلیسی: 7 صفحه

منبع: الزویر و ساینس دایرکت

نوع فایل: pdf

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چکیده مقاله

Business model is abstract rational cognition about how corporation created, delivered and obtained value and is the enterprise’s core competitive advantages from the perspective of value creation. This article found that research perspective of representation models of e-commerce business model mostly concentrated on value creation perspective and there are two categories: EBMO and e3-value Model. We respectively discuss the two categories in order to make better understanding of the current development in e-commerce business model research.

Keywords: Value Creation, E-Commerce, E-Business Model, Representation Model

مقدمه مقاله

Since 1990s, with the rapid development of the Internet, e-commerce has begun to emerge at that historic moment. The impact of e-commerce, which not only affects the business as well as people’s work, but also affects people’s behavior, has become an important part of the national economy growth [1]. Due to the rapid development of e-commerce, the concept of business model has been the focus of substantial attention from both academics and practitioners [2]. E-commerce business model is significantly different from the business model of traditional corporate, and has played an important role in the development and expansion. How did e-commerce company win other competitors in the fierce market competition? It not only depends on its own strength, but also depends on business model. Competition in modern corporations is the competition of business rather than the competition of products.

This paper includes four parts: 1) the introduction describes the writing background of this paper; 2) the concept of business model and e-business model allows readers to deepen the understanding of this topic; 3) Section 3 is the main part of this paper, and discusses in detail the research status, classification and the tendency of the e-business models research from the perspective of value creation; 4) the conclusion briefly reviews the previous parts of this study.