c عنوان انگلیسی مقاله:

Green marketing and consumerism as social change in China: Analyzing the literature

ترجمه عنوان مقاله: بازاریابی سبز و مصرف گرایی به عنوان تغییر اجتماعی در چین: تجزیه و تحلیل ادبیات

رشته: مدیریت بازاریابی

سال انتشار: 2015

تعداد صفحات مقاله انگلیسی: 48 صفحه

منبع: الزویر و ساینس دایرکت

نوع فایل: pdf

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چکیده مقاله

China has faced environmental concerns due to its increased economic growth. Corporations are under various pressures to address environmental issues and may be critical to social change in China. Competitive advantage from building green markets and green consumers can occur as social mores and norms evolve. Sustainable consumption can also be managed through green marketing and green consumerism efforts. This paper reviews the emergent research on green marketing and consumerism in China. A total 52 peer reviewed journal publications are identified and reviewed from a variety of journals ranging from technological to marketing based journals. A conceptual framework has been used to identify gaps and future research directions based on marketing strategy, industrial sector, international comparisons, and green consumerism, all of which play a role in society and its sustainability. This work is the first to analyze green marketing and consumerism in China.

Keywords: China, Marketing, Green marketing, Green consumerism, Environmental sustainability, Literature review

مقدمه مقاله

The  history  of  environmental  degradation  awareness  in  China dates back  to  the  late  4 thcentury  BCE;  Taoist  philosophy  portrays  a  har monious  mannature  relationship (Ip,  1983).  As China industr ialized Taoism’s philosophy was veiled. China’s economy soared after its opening to  the  world  through  its  open -door  policy  in late  1978.  This  growth caused  significant  social change  and placed  extraordinary  pressure  on  the natural environment  and  the wellbeing  of  its citizens. China is in early sustainable development and green management stages, but the future will  see  a  maturing  perspective  on  the  social  wellbeing  of  the  average  Chinese  citizen.  Given China’s  large  population,  it  represents  the  world’s  largest consumer  market  and  is  the  third largest waste producer in the world (Chan, 2008). Adopting  green management and sustainable development practices in China should have a positive impact on its own environment and global green economy expansion.



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