عنوان انگلیسی مقاله:

Tourism Destination Planning Strategy: Analysis and Implementation of Marketing City Tour in Bali

ترجمه عنوان مقاله: استراتژی برنامه ریزی مقصد گردشگری: تجزیه و تحلیل و پیاده سازی تور بازاریابی شهری در بالی

رشته: مدیریت جهانگردی، مدیریت استراتژیک

سال انتشار: 2016

تعداد صفحات مقاله انگلیسی: 7 صفحه

منبع: الزویر و ساینس دایرکت

نوع فایل: pdf

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چکیده مقاله

Abstract Tourism Destination Planning Strategy: Analysis and Implementation of Marketing City Tour in Bali

Abstract This study aims to investigate the characteristics of domestic tourists visiting Bali, the position of the competition among 12 tourist destinations in Bali and the preference of the tourists to twelfth tourist destinations in Bali. The research used purposive sampling methode with total sample of 100 who visited tourist attraction in Bali. The analyzed data used Multi Dimensional Scaling. Data were analyzed using descriptive statistical analysis Multidimensional Scaling. The result of analysis were characteristics of the respondents who visited 12 tourist attractions in Bali came from 27 cities in Indonesia. They were highly interested in Sanur and Kuta, followed by Nusa Dua and Jimbaran. The positions of tourist attractions could be grouped into four relative positions; two groups of tourist attractions were positioned to have similarities or proximities and two groups were positioned to be different or less similar.

Keywords: planning strategy, tourism destination, city tour, analysis, marketing

مقدمه مقاله

Introduction Tourism Destination Planning Strategy: Analysis and Implementation of Marketing City Tour in Bali

within the context of tourism, a tourist destination refers to a place marketed by various stakeholders of tourism; as a result the term marketing places appears (kotlet et al 2000:21), meaning that a product of tourism may also be a place. as described by kotler and (2009:6); kotler et al (2010) that an entity that can be marketed is made up of 10 items, ranging from items, services, experiences, people, places, property, organizations, information to idea. the entity of the product of tourism constitutes an accumulation of the experiences of tourists starting from when they land at an airport to when then they get back to their countries.

 

 

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