عنوان انگلیسی مقاله: Adopting Customer Relationship Management Technology

ترجمه عنوان مقاله: سازگار کردن تکنولوژی مدیریت ارتباط با مشتری

رشته: مدیریت ارتباط با مشتری

سال انتشار: 2002

تعداد صفحات مقاله انگلیسی: 11 صفحه

منبع: Emerald

نوع فایل: PDF

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Abstract

Now customer relationship marketing (CRM) solutions might be the hottest topic in business world. CRM impelled the growth of both B2B and B2C markets. But the issue is how to apply the cutting edge CRM solutions. Do people really understand what CRM is and why they should install CRM? The mistaken concept of CRM may have disastrous effects on the company. This paper begins with the basic concepts of CRM, elaborates the characteristics, reviews its brief history and addresses the current status of CRM. Then it develops the extended concepts of CRM from micro and macro perspectives. In the “Implementation and tips” section, it concludes the proper steps to approach CRM and how to bear a right attitude towards CRM solutions. Related Government rules are also covered.

Keywords: Supply chain management, Business to business marketing, Relationship marketing, Customer orientation, Customer service

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