عنوان انگلیسی مقاله:

Does a contextualized theory of planned behavior explain whyteenagers stay in virtual worlds?

ترجمه عنوان مقاله: آیا نظریه زمینه مند رفتار برنامه ریزی شده دلیل حضور نوجوانان در محیط های مجازی را توضیح می دهد؟

رشته: فناوری اطلاعات

سال انتشار: 2014

تعداد صفحات مقاله انگلیسی: 9 صفحه

منبع: ساینس دایرکت و الزویر

نوع فایل: pdf

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Abstract

Academics and business practitioners are intrigued by the factors that foster continued user engagementin virtual worlds (VWs). It is unclear how, and to what extent, existing theories can explain their continueduse. As young people constitute the majority of VW users, understanding the reasons for their continueduse intentions is important. Taking the distinctive features of VW services into account, such as thevisibility of users’ actions to other users, we contextualize the Theory of Planned Behavior and investigatethe role of teenagers’ attitudes, social influences and perceived behavioral control as the determinants oftheir continued intention to use VW. We then apply a set of constructs from prior Information Systems (IS)literature to decompose these constructs. By analyzing primary data collected from 923 users of HabboHotel, a leading virtual world for teenagers, this study confirms the role of users’ intrinsic motivation,interpersonal influence and self-efficacy as key constituents of sustained user engagement in VWs. Inaddition, we demonstrate that decomposing these three established constructs can capture many of thekey contextual characteristics of VWs. The study contributes to the literature by showing that IS theoriesand constructs are appropriate for the VW setting and teenage users.

Keywords:  Virtual worlds, Continued use, Decomposed theory of planned behavior, online service, Teenager

 

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