عنوان انگلیسی مقاله:

Facebook for self empowerment? A study of Facebook adoption in urban India

ترجمه عنوان مقاله: آیا فیسبوک به توانمندسازی فردی کمک می کند؟ مطالعه ای درباره پذیرش فیسبوک در مناطق شهری هند

رشته: مدیریت منابع انسانی

سال انتشار: 2014

تعداد صفحات مقاله انگلیسی: 17 صفحه

منبع: sagepub 

نوع فایل: PDF

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Abstract Facebook for self empowerment? A study of Facebook adoption in urban India

This article presents an ethnographic study of the adoption and use of Facebook among urban Indian youth from socioeconomically disadvantaged communities. Mobilecentricuse of the Internet is widely prevalent here as general packet radio service (GPRS) enabled mobile phones and data plans have become increasingly affordable.Less privileged youth are the lead adopters of these new technologies, and typicallythe first generation of Internet users, in their communities.

My research uncovers their leisure-driven engagement with new media, seen through the lens of Facebook use, and the development-friendly outcomes that result from it. By examining the direct and indirect affordances of Facebook perceived by these youth, this article highlights howthey swiftly negotiate social boundaries and technological hurdles, transitioning into legitimate members of a global community.

Keywords: Agency, development, Facebook, India, Jugaad, mobile, new media literacies

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